Amazon Prime Day is a two-day online shopping event held annually in July, offering exclusive deals on a wide variety of items for Prime members. Throughout its nine years, Prime Day has continually evolved to meet the needs of a growing number of online shoppers. The recent changes in consumer behavior have led to a significant increase in e-commerce purchases, consequently heightening the volume of packages delivered. However, this surge does not come without challenges, particularly concerning package theft. Let’s delve deeper into these issues and explore how our Smart Package Room® package management solution can help properties manage deliveries this Prime Day.
2023 Amazon Prime Day Recap:
Prime Day 2023 set unprecedented records, showcasing how integral online shopping has become in the fabric of our everyday lives. Last year Prime members across the globe bought over 375 million items, marking the biggest sales day in Amazon’s history. According to Amazon, Prime deliveries in 2023 achieved their fastest speeds ever, with same-day and overnight deliveries growing by 65% compared to the previous year. The event also accumulated a staggering $12.9 billion in global sales, up 6.7% from last year.
Prime Members and Their Buying Trends:
Despite the gradual return of shoppers purchasing items in physical stores, 70% of U.S. consumers are expected to shop online on Prime Day. In addition, over 50% of shoppers wait to purchase items online until exclusive deals become available. As a result, participating brands experienced a tenfold increase in daily “Buy with Prime” orders during the event. In the United States alone, discounts went up to 50% on beauty products and outdoor equipment, and 40% on electronics and apparel last year, forecasting a trend in the purchasing of high value items.
The Implications of Increased Online Shopping:
The shift to online shopping is more pronounced than ever, with over 55% of U.S. consumers favoring e-commerce. The direct impact of this is a massive hike in parcels shipped per year. In the U.S. alone, annual parcel volume is expected to reach 29 billion by 2029. While the growth in e-commerce sales and correlated increase in parcel volume is beneficial for retailers, it also brings negative consequences such as increased package theft into sharp focus. According to Security.org, a shocking 59% of apartment residents have experienced package theft. Daily, around 1.7 million packages are either lost or stolen in the U.S., translating to an alarming 620 million packages annually. The aftermath of Prime Day sees an estimated 40% increase in package thefts, with about 2.38 million incidents expected during the event.
The Smart Solution to Prime Package Theft:
Owners and managers of multifamily properties have seen the number of daily packages delivered swell over the past ten years. The growth of online shopping has led to cluttered front desks and disorganized package rooms, both of which leave resident’s packages vulnerable to theft. It’s incumbent on property managers to seek out a solution that will best serve their residents by keeping their packages safe and easy to access. One such solution is Smart Package Room.
Smart Packae Room offers a robust package room solution tailored to meet the demands of multifamily, office, and student housing communities. The all-in-one system boasts several features designed to combat package theft and elevate convenience.
24/7 Monitoring and Secure Access – Smart Package Room ensures packages are safe with secure-coded entry and constant monitoring. This layer of protection significantly discourages the heightened theft seen on Prime Day.
Convenience at Any Hour – Open 24/7, our secure package room allows residents to pick up deliveries on their schedule, eliminating the rush and hassle tied to traditional “business hour” and off-site pick up schedules.
Flexibility for All Deliveries – Unlike package lockers which are often bulky and fixed to one location, our package room can accommodate parcels of any size and type, from oversized items like car tires to small envelopes, and can easily scale to your property’s unique package management needs. This characteristic is particularly beneficial during peak times like Prime Day when package types and volume surge.
Precision Tracking and Management – Utilizing precision tracking technologies, our solution provides real-time updates and a digital chain of custody, making it easier to keep track of all deliveries in the room.
Enabling a Safer and More Convenient Prime Day:
As online shopping continues to grow, so will the challenges associated with managing deliveries. By installing a Smart Package Room at your multifamily, office, or student housing community, property managers can prevent theft and maximize convenience. With features adaptable to varying volume demands, our innovative solution will help ensure a seamless, secure, and efficient package delivery and retrieval experience time and time again. For more information on how Smart Package Room can help with your property manage packages on Prime Day and beyond, contact us today at or visit our website at www.smartpackageroom.com.